PRIVACY POLICY

Effective Date: April 15, 2025

Make Dough, Inc., (“we,” “us,” or “our”) is committed to protecting the privacy of our customers and their end users. This Privacy Policy explains how we collect, use, disclose, and protect information in connection with our AI-powered session replay analysis platform (the “Service”).

1. SCOPE

This Policy applies to:

• Data collected from users of our website and customers of our Service;
• Session replays, custom events, and associated metadata captured via our scripts;
• Any personal data processed on behalf of customers as a data processor.

2. DATA WE COLLECT

We collect two types of data:

A. Customer Data (B2B):

• Account info (e.g., name, email, company, billing details)
• Authentication & usage logs

B. End User Data (via Session Replay):

• Screen recordings, mouse movements, clicks, scrolls
• Page metadata (URL, referrer, device info, IP address)
• Custom events sent via client API

We do not intentionally collect sensitive personal data (e.g. SSNs, health data). Customers are responsible for not capturing such data and for implementing masking.

3. HOW WE USE DATA

• To provide and maintain the Service